Communication Campaign Plan
As part of a strategic communication campaign for LUSO Community Services, our team developed and executed a variety of digital content to strengthen their online presence and support donor outreach. The campaign focused on raising awareness about LUSO’s programs and impact within the community.
We helped boost LUSO’s online presence by:
Creating and scheduling engaging social media posts
Writing blogs to share LUSO’s services and community stories
Crafting a news release to promote key programs
Publishing a feature article to highlight success stories and inspire support
Making sure all content matched LUSO’s values and style
Aiming posts at donors, volunteers, and community partners
My role included designing eye-catching social media posts and publishing the feature article, sharing real stories to build trust and connect with the community.
The campaign successfully supported LUSO’s goals by increasing digital engagement, improving storytelling, and laying the groundwork for stronger fundraising efforts.
